Who We Are
Some information about us
Our Humble Beginnings
Sofia Stefou, MBA
A little more about us.
Sofia Stefou, MBA has been a storyteller for many years. She holds an undergraduate degree in Marketing Management and an MBA in Media Management both from Ryerson University. Sofia has worked extensively as a marketer, sales lead and actor/producer over the last 15 years for large and small organizations. Some of the brands she’s been privileged to work with include: American Express, Cadbury, Orange, Scotiabank, Duca Credit Union among others. Sofia has also had the opportunities to teach Digital Analytics and join the University of Southern California’s Media Impact Project team as an audience impact consultant.
VidaCher "What Would Cher Do" Manifesto (For Artists and Clients alike)
MAKE EVERY EFFORT TO MAKE STUFF THAT DOESN’T SUCK.
DON’T CRITICIZE, CONDEMN, OR COMPLAIN. BE A GOOD LISTENER.
BE GENUINELY INTERESTED IN OTHER PEOPLE. BRING YOUR BEST SELF TO EVERY INTERACTION.
IF YOU’RE WRONG, ADMIT IT QUICKLY AND EMPHATICALLY.
TRY HONESTLY TO SEE THINGS FROM THE OTHER PERSON’S POINT OF VIEW.
DRAMATIZE YOUR IDEAS.
ASK QUESTIONS INSTEAD OF GIVING DIRECT ORDERS.
GIVE HONEST AND SINCERE APPRECIATION.
NO MATTER HOW HARD THE JOURNEY SEE THINGS THROUGH TO THE END.